Color Psychology
Color Therapy is not just another holistic therapy. Color Psychology is the study of the effect that colors have on our behavior. Different colors cause different behavior, which is the core of Aura Therapeía's Color System.
There are universal, cultural and individual color associations. Color trends play a part in color preference, especially in fashion and in interior design. Color preference is also highly affected by color experiences from childhood.
Swiss Psychiatrist Karl Young who studied the effects of color found that warm colors like red, yellow and orange brought about feelings of comfort and warmth in people. They may also evoke feelings of hostility and anger. Cool colors like green, blue and violet tend to evoke feelings of indifference, calmness and even sadness. Pale colors bring about feelings of tranquility, while bright and intense colors evoke excitement in a person.
There are universal, cultural and individual color associations. Color trends play a part in color preference, especially in fashion and in interior design. Color preference is also highly affected by color experiences from childhood.
Swiss Psychiatrist Karl Young who studied the effects of color found that warm colors like red, yellow and orange brought about feelings of comfort and warmth in people. They may also evoke feelings of hostility and anger. Cool colors like green, blue and violet tend to evoke feelings of indifference, calmness and even sadness. Pale colors bring about feelings of tranquility, while bright and intense colors evoke excitement in a person.
A more comprehensive list covering the psychology of 49 colors are included in the Aura Therapeía Courses.
Color Psychology of Basic Colors
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Color Psychology of Yellow
Yellow represents Cheerful, Warm, Active, Innovative. |
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Color Psychology of Blue
Blue represents Trust, Discipline, Formal, Calmness, Articulate, Serenity, Balance. Helps to increase productivity, lowers pulse and body temperature, decreases appetite. |
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Color Psychology of Green
Green represents prosperity, progressive, Peace, environment, balance, fresh, nature, serenity, joy. Green rooms relieve stress and promote relaxation. Improves reading ability and comprehension. |
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Color Psychology of Red
Red represents Energy, Excitement, Vibrant, Enthusiasm, Rebel, Action, Intensity, Passion. Also an appetite stimulant, inspires quick reaction, the color red during exams negatively affects test performance. |
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Color Psychology of Black
Black represents Power, Classy, Expensive, Uncompromising, Evil |
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Color Psychology of Pink
Calmness, serenity. |
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Color Psychology of Orange
Hunger (often used in restaurants). |
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Color Psychology of Purple
Sensuality, spirituality, wealth, mystery, loyalty, wisdom. |
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Color Psychology of Turquoise
Calm, refreshing. |